Reach or Relevance

Much of the recent talk in the industry has been about the pivot to reader revenue and a doubling down on subscription strategies. But is there still a need to build big audiences to bring in advertising money? And is there a relevant + scale approach that can do both?

Sophie Eke of Incisive Media on reach or relevance for publishers

Sophie Eke, the Chief Marketing Officer at Incisive Media, was part of the PPA Decodes Reach or Relevance breakfast briefing on March 16th 2022.

Sophie joined Incisive Media in 2007 and is responsible for overseeing marketing and data strategy to achieve audience and revenue goals. She is an accomplished leader with a proven track record of managing and coaching high-performance teams, including the company’s customer success team.

Sophie has extensive hands-on experience in tech and platform migration and how to apply this into successful product development.

Here she tells us what publishers should be considering when deciding whether to focus on reach or relevance in their digital audience and commercial strategies.

For more from the PPA Decodes Reach or Relevance panel click here .