Decoding the world of digital publishing

The digital publishing ecosystem can be a confusing place and it's sometimes difficult to know whether you should be prioritising your DMP over your CMP or PMP.

With different – and sometimes totally contradictory – advice on which direction to take, it is no wonder that often things feel rather opaque.

Which is where the PPA Decodes series comes in: helping the publishing industry to stay on top of the latest digital thinking from experts in their field.

To kick off 2022, we’ll be focusing on the below big topics which often split opinion in the industry and inviting you to be part of the debate.

We are intending to run four out of five of these events in-person at PPA HQ in Old Street, London (the data session will be a webinar). However, we will keep attendees informed of alternative plans should government guidance change nearer the time.


Build or Buy
9 February 2022
9.30-11am
In-person

It’s a debate as long as digital publishing has existed: should publishers build their own tech or buy it in from partners? We’ll explore the arguments on both sides and help you navigate the various options out there should you choose to go down the buy route.



Data: Behind the Headlines

10 February 2022
9.30-10.45am
Zoom Webinar

In this session Magda Woods, data leader and tech entrepreneur, will go behind the headlines and bust broadly spread myths about data and data technology. Areas covered will include: the cookie apocalypse, AI, robots replacing journalists, fake news, and extracting value from data.

This webinar is free for all to attend.



Paid or Organic
23 February 2022
9.30-11am
In-person

Does relying on acquiring audience through organic channels such as search or social deliver publishers with engaged audiences? Or is there a need to spend money to reach new audiences and build your brand? And how important are newsletters and events in the mix?



Reach or Relevance
16 March 2022
9.30-11am
In-person

Much of the recent talk in the industry has been about the pivot to reader revenue and a doubling down on subscription strategies. But is there still a need to build big audiences to bring in advertising money? And is there a relevant + scale approach that can do both?



Best of Frenemies

30 March 2022
9.30-11am
In-person

How could publishers and platforms work together more effectively? And how might they jointly come up with innovative solutions to industry challenges? How important is it to have ownership over first party data versus generating reach or revenue through partnerships with the platforms?


Who should attend?

If you are a publishing leader considering your digital options for 2022 then the PPA Decodes series will give you meaningful insights to help you make the right next step for your business.

Senior publishing executives, editorial leaders and those working in senior roles in marketing, audience development, product, commercial and tech will all find real value in these sessions.

This series is open to individuals working within professional publishing businesses only. Tickets are free to PPA members, and £139 + VAT to non-members.

*Please note – there will be a non-attendance charge for PPA members who book and do not attend on the day. See booking Terms and Conditions for more detail.

SPEAKERS