Decoding the world of digital publishing

The PPA hosted a series of events focussed on big topics which often split opinion in the industry and we invited you to be part of the debate. 

The digital publishing ecosystem can be a confusing place and it's sometimes difficult to know whether you should be prioritising your DMP over your CMP or PMP.

With different – and sometimes totally contradictory – advice on which direction to take, it is no wonder that often things feel rather opaque.

This is where the PPA Decodes series proved invaluable: helping the publishing industry to stay on top of the latest digital thinking by hearing from experts in their field. 


For those who missed the live events, the post-event video content and write-ups are available on demand - simply click on the buttons below linking to each event.



Build or Buy
9 February 2022
9.30-11am
Past Event

It’s a debate as long as digital publishing has existed: should publishers build their own tech or buy it in from partners? We’ll explore the arguments on both sides and help you navigate the various options out there should you choose to go down the buy route.


VIEW POST-EVENT CONTENT


Data: Behind the Headlines
10 February 2022
9.30-10.45am
Past Event

In this session Magda Woods, data leader and tech entrepreneur, will go behind the headlines and bust broadly spread myths about data and data technology. Areas covered will include: the cookie apocalypse, AI, robots replacing journalists, fake news, and extracting value from data.

WATCH ON DEMAND


Paid or Organic
23 February 2022
9.30-11am
In-person

Does relying on acquiring audience through organic channels such as search or social deliver publishers with engaged audiences? Or is there a need to spend money to reach new audiences and build your brand? And how important are newsletters and events in the mix?


VIEW POST-EVENT CONTENT


Reach or Relevance
16 March 2022
9.30-11am
In-person

Much of the recent talk in the industry has been about the pivot to reader revenue and a doubling down on subscription strategies. But is there still a need to build big audiences to bring in advertising money? And is there a relevant + scale approach that can do both?


VIEW POST-EVENT CONTENT


Platforms + Publishers
30 March 2022
9.30-11am
In-person

How could publishers and platforms work together more effectively? And how might they jointly come up with innovative solutions to industry challenges? How important is it to have ownership over first party data versus generating reach or revenue through partnerships with the platforms?


VIEW POST-EVENT CONTENT

Data Masterclass Series

Join us at our upcoming data masterclass series where Magda Woods, CEO and Founder of 'And the robots' will discuss how to approach structuring data and AI investment based on your business model.

Cost: £75 + VAT for PPA members, or £150 + VAT for non-members. The price covers attendance at BOTH masterclasses.


MORE INFO TICKETS

SPEAKERS

Martin Ashplant // PPA Decodes Chair Martin Ashplant PPA Decodes Chair
Heather Bowen // Twitter Heather Bowen Twitter
Charlotte Cijffers // Stream Publishing Charlotte Cijffers Stream Publishing
Sophie Eke // Incisive Media Sophie Eke Incisive Media
Denis Haman // Glide Denis Haman Glide
David Hayter // DC Thomson David Hayter DC Thomson
Miriam Keck // City AM Miriam Keck City AM
Nic Newman // Reuters Institute for the Study of Journalism at Oxford University Nic Newman Reuters Institute for the Study of Journalism at Oxford University
Rachael Prasher // Haymarket Media Group Rachael Prasher Haymarket Media Group
Sanjay Ravindran // New Statesman Media Group Sanjay Ravindran New Statesman Media Group
Emma Scott // Beano Studios and Freesat Emma Scott Beano Studios and Freesat
Carly Steven // News UK Carly Steven News UK
Duncan Tickell // Immediate Media Duncan Tickell Immediate Media
John Webb // Autovia, Demand Generation John Webb Autovia, Demand Generation
Magda Woods // And the robots Magda Woods And the robots