Platforms + Publishers

How could publishers and platforms work together more effectively? And how might they jointly come up with innovative solutions to industry challenges? How important is it to have ownership over first party data versus generating reach or revenue through partnerships with the platforms?

Madhav Chinnappa of Google on the relationship between publishers and platforms

Madhav Chinnappa, Director of News Ecosystem Development at Google, was part of the PPA Decodes Platforms + Publishers breakfast briefing on March 30th 2022.

Madhav works on partnerships and collaboration between Google and the news industry as part of the Google News Initiative (GNI).

Prior to his current role, he had launched the precursor to GNI: the Digital News Initiative (DNI), an overarching framework for engagement with the European news ecosystem. He joined Google in 2010 to focus on Google News & Magazines in the EMEA regions.

He has worked in the news industry since 1994 - first in the launch team of Associated Press Television (APTV), a year in M&A at United News & Media and spent over 9 years at BBC News, latterly as Head of Development & Rights.

Here he tells us what is going on at Google that publishers should be aware of, what his view is on the current relationship between platforms and publishers and what media organisations should be thinking about when it comes to working with platforms.

For more from the PPA Decodes Platforms + Publishers panel click here .