Paid or Organic

Does relying on acquiring audience through organic channels such as search or social deliver publishers with engaged audiences? Or is there a need to spend money to reach new audiences and build your brand? And how important are newsletters and events in the mix?

John Webb of Autovia on paid or organic marketing for publishers

John Webb, Managing Director, Demand Generation, at Autovia, was part of the PPA Decodes Paid or Organic breakfast briefing on February 23rd 2022.

John’s role covers all aspects of building the Demand Generation business, helping clients to understand, attract, nurture and convert demand for their products and services across Autovia’s portfolio of market-leading automotive brands including: Auto Express, Carbuyer, EVO, Driving Electric, CarThrottle and BuyaCar.

Prior to joining Autovia, John held senior commercial leadership positions at companies including Samsung, Rackspace, Yahoo!, Spiceworks, and Rockstar Games.

Here he tells us what publishers should be considering when deciding whether to focus on paid marketing or organic audience building.

For more from the PPA Decodes Paid or Organic panel click here.