TICKETS

Tickets to the Data webinar are free for everyone.
Tickets for all other sessions are free to PPA members*, and £139 + VAT to non-members.

PPA Members – please use the code 'PPAMEMBER2022' to get 100% off your tickets**

(all discount codes are applied in stage 4 of checkout)

 

9 February 2022
9.30-11am
PPA HQ - EC1Y 8AF
It’s a debate as long as digital publishing has existed: should publishers build their own tech or buy it in from partners? We’ll explore the arguments on both sides and help you navigate the various options out there should you choose to go down the buy route.
£ 139.00 +VAT (20%)
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10 February 2022
9.30-10.45am
Zoom Webinar
In this session Magda Woods, data leader and tech entrepreneur, will go behind the headlines and bust broadly spread myths about data and data technology. Areas covered will include: the cookie apocalypse, AI, robots replacing journalists, fake news, and extracting value from data.
This webinar is free for all to attend.
Qty
23 February 2022
9.30-11am
PPA HQ - EC1Y 8AF
Does relying on acquiring audience through organic channels such as search or social deliver publishers with engaged audiences? Or is there a need to spend money to reach new audiences and build your brand? And how important are newsletters and events in the mix?
£ 139.00 +VAT (20%)
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16 March 2022
9.30-11am
PPA HQ - EC1Y 8AF
Much of the recent talk in the industry has been about the pivot to reader revenue and a doubling down on subscription strategies. But is there still a need to build big audiences to bring in advertising money? And is there a relevant + scale approach that can do both?
£ 139.00 +VAT (20%)
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30 March 2022
9.30-11am
PPA HQ - EC1Y 8AF
How publishers and platforms could work together more effectively. How might publishers and big tech companies jointly come up with innovative solutions to industry challenges? How important is it to have ownership over first party data versus generating reach or revenue through partnerships with the platforms? And is there a challenge around tech firms being both sponsor and client for publishers?
£ 139.00 +VAT (20%)
Qty
*Please note – there will be a non-attendance charge for PPA members who book and do not attend on the day. See booking Terms and Conditions for more detail.
**Any individual purchasing tickets at PPA Member rate must ensure the publisher is a current paid-up PPA member. A list of current member companies can be found here . If you wish to enquire about PPA membership, or confirm your current membership status, please contact membership@ppa.co.uk . Any tickets bought at this rate, without valid membership, will require immediate payment of the full Non-Member rate in order to attend any PPA Decodes session.